НЕ ПО ПРАВИЛАМ / ORIGINAL SERIES
Свои.
Sometimes, to belong,
all it takes is someone
sitting beside you.
01 / THE STORY
An act
that speaks
louder than words.
Three troublemakers. One quiet boy. And a moment when you can walk on — or stay beside someone.
«Свои» is a short story about friendship and looking out for one another. The characters help a boy pick up his books. A small gesture matters more than their troublemaker reputation.
02 / STILLS FROM THE FILM
Character lives
in the details.
Three actual film stills.
One world and its characters.
03 / CREATIVE APPROACH
The story unfolds
through looks and gestures.
Graphite textures, the warm light of a school corridor, and distinctive characters.
Movement, pauses and attention to another person matter here. Familiar characters reveal themselves through a simple act, while the music carries the story’s mood.
Inesa’s directorial vision unites the idea, characters, animation, editing and sound. AI helps bring the story to life while preserving its character.
A STORY CAN BEGIN WITH YOUR IDEA
What story
does your brand need?
Let’s discuss the brief, mood and characters.
You can choose this film as a reference for the creative direction you like.




